Smirnoff Smirnoff Vodka is the world’s leading premium vodka, created by a unique process involving three distillations and ten stages of filtration to deliver unrivalled smoothness and clarity. > > > > > > > The charcoal used in the SMIRNOFF® filtration process is specially selected from a sustainable source of hardwood trees to ensure a crisp, clean taste. The Moscow Mule, a mixture of SMIRNOFF®, Ginger Beer and lime, was invented the 1940s at the Cock N’Bull Restaurant in Hollywood, California James Bond immortalized the Vodkatini through his preferred preparation of the drink,‘shaken, not stirred’ in the 1962 film ‘Dr.No’. Since 1999, night time adventurers have enjoyed more than 2 billion ice cold bottles of SMIRNOFF ICE®‚ today sold in more than 80 countries across six continents. SMIRNOFF® vodka was named Gold Medal winner in 2003 at the San Francisco World Spirits Competition. The SMIRNOFF® brand is sold in 130 countries on six continents. Today, the SMIRNOFF Experience™, a series of high energy events, bring together SMIRNOFF® vodka, SMIRNOFF ICE® and electronic music to deliver the ultimate night out in 28 countries around the world.