Johnnie Walker Johnnie Walker is the world’s favourite whisky. > > > > > > > > > > Four bottles of JOHNNIE WALKER are consumed every second. One of the world’s first global consumer brands, JOHNNIE WALKER® was sold in more than 120 countries by the 1920s. Approximately 120 million bottles are sold each year in more than 200 countries. The Striding Man was first portrayed swinging a golf club in 1910 and the golf legacy has continued ever since. The ‘Keep Walking’ advertising campaign was launched in 1999 and aims to inspire consumers to progress in their lives. JOHNNIE WALKER® has won more awards than any other whisky brand. The style of JOHNNIE WALKER® whisky today is the same style of whisky produced by the original John Walker. JOHNNIE WALKER® RED LABEL® with its distinctive and exuberant flavour was created to be drunk as a long drink. As many as 40 whiskies, each aged 12 years or more, make up the satifyingly complex brand that is JOHNNIE WALKER® BLACK LABEL®. An excellent way to enjoy JOHNNIE WALKER® BLUE LABEL® Scotch Whisky is to drink it neat from a brandy glass.